|
FAQ
What is the concept behind FIL?
FIL stands for: Fabulous Image Lifestyle. The concept was to gather the
expertise of the combined 30 years of experience of the founders in this
industry in order to set a service level that was above the norm. FIL also
promotes skin, body & spa as part of a Lifestyle. Hence the name, FIL –
Fabulous Image Lifestyle.
^ Top
FIL’s Brand Values
FIL core values are to deliver Service, Quality, Professionalism and
Results.
^ Top
How does FIL stand out from the rest of the competition in the market?
In terms of “service differentiation”: we ensure that consumers experience &
see for themselves the difference in committed service levels, genuine
results & value for money. In terms also of brand building: we have
consciously ensured a brand image that conveys what FIL’s business ideals
stand for – Service, Quality, Professionalism & Results. That’s why we have
our own training academy & product line, in order to ensure our customers a
consistent high standard of the FIL experience.
^ Top
For whom
does FIL cater beauty & wellness services?
In today’s society, beauty & wellness services are no longer viewed as a
luxury. FIL’s customers are men & women of all ages who have incorporated
beauty and spa services as part of their lifestyle. They recognize the value
of personal grooming and de-stressing, and choose the FIL experience because
of consistent high standards of service, quality, professionalism & results.
^ Top
What are some of the
more popular treatments?
Skin treatments popular with both male and female customers at FIL are the
ClearSkin Regime, which provides an effective solution for acne and
scarring, the Face & Neck Slimming / Contouring Treatment pioneered by FIL
also shows visible results of slimmer and firmer cheeks, neck and an
accentuated jawline. Of course anti-ageing and anti-pigmentation therapies
are also highly requested as sun damage & pre-mature ageing are common
symptoms of our stressful urban environment. Countless customers have
achieved their ideal figures and enjoyed lasting results with the FIL’s
Ultra Slimming techniques. In addition to weight loss, our body treatments
also focus on stimulating the metabolism and restoring sluggish systems to
balance. Emphasis is also placed on de-toxification to eliminate impurities
& water retention caused by poor diets or lifestyle. Spa treatments are
popular with both men & women who want to take a break from their hectic
schedules. Skilled therapists blend the expert human touch with premium spa
products and technology to heal the body, calm the mind & rejuvenate the
soul. FIL Spa features exclusive treatments such as the unique Nutmeg
Treatment for relief of deep aches & pains, as well as the therapeutic Vichy
water treatment, which originated in France.
^ Top
Why and how does
FIL create its own product line?
Having the passion and a combined 38 years of experience in the industry,
FIL’s founders are highly tuned in to customers’ needs and requests. In
order to deliver quality results unique to FIL, we have to use only premium
quality products. And rather than just depending on external sources, FIL
decided to create a product line manufactured in the US, using proven
botanical extracts, potent yet gentle hypo-allergenic ingredients to deliver
the unique FIL standards.
^ Top
How do you come up with FIL exclusive treatments & products?
We train our staff to apply the best treatments for our customers at the FIL
Beauty & Spa Academy to impart more than knowledge and skills. FIL aims to
foster a passion for the principles behind each treatment, as well as a
spirit of professionalism to deliver only the very best. At FIL, we consider
‘therapy’ to be something that must reflect sincerity and quality of both
therapist & our company. This combined with our efforts to continually
upgrade staff knowledge of latest & most effective techniques & ensure
unique results. That is the complete FIL experience.
^ Top
FIL’s Achievements
It’s been three years since FIL’s inception and we have managed to build up
our database of regular clients to more than 10,000. More than half of these
are long term loyal customers. This steady demand has allowed FIL to expand
from one outlet in Ogilvy Centre to 4 outlets all throughout the Orchard
Road & Shenton Way areas. The latest branch accommodates the re-located
Ogilvy branch under the 7,000 sq ft Flagship premises at Far East Finance
Building (Robinson Road). In addition, FIL Beauty & Spa Academy has been
steadily growing and provides quality training by internationally certified
trainers, from basic to advanced levels in beauty, spa and nails. The
majority of those enrolled in the Academy are members of the public who wish
to either upgrade their skills or enter into the industry.
^ Top
FIL’s Corporate Identity &
Branding
FIL’s corporate identity is made up of two elements: Firstly, the corporate
logo, which clearly states the service areas of the business in a compact &
clean design.
Secondly, the FIL icon, which is
a visual representation of the business in terms of services and brand
promise.
The lighted central face visual
emphasizes the clear, smooth and healthy appearance that our skin treatments
aim to deliver. The arched, contoured bodies that flank the face reflect the
aim of our body treatments. The overall look and feel establishes a calm
tone of wellbeing that our spa services aim to provide. This visual
representation of our business has been highly impactful as recall rates are
extremely high and it communicates both our business and its values in a
manner that rises above all language barriers.
^ Top |
